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Meet our new Sponsor!
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East Sussex Partners in Care is delighted to welcome Care & Camera as a new sponsor.
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Founded by Max Lord, Care & Camera is a specialist video production company dedicated to showcasing the very best of the UK care sector.
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After seven years working in video production across various industries, Max’s first experience filming in a care home left a lasting impression. He saw first-hand the warmth, compassion, and humanity that define great care — and recognised how rarely that was reflected in traditional marketing.
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Care & Camera was created to change that. Max’s mission is to help care providers capture the real heart of their service — the emotion, culture, and character that make each home unique.
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Through authentic, high-quality video storytelling, Care & Camera helps care organisations communicate their values and create a powerful first impression that truly connects with families, residents, and future team members.
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Because care isn’t just what you do — it’s who you are.
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At Care & Camera, they offer strategic, story-led video production designed specifically for the care sector. The company helps care homes, agencies, and providers create meaningful, high-quality video content that builds trust with families, attracts the right staff, and strengthens their brand presence.
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Services include:
🎬 Brand films that capture the heart and personality of your home
💼 Recruitment videos that showcase your culture and values
💬 Testimonial videos with residents, families, or staff
🏡 Facility tours that give families a warm and welcoming first impression
🌞 Day-in-the-life content showing the everyday moments that make your care unique
📖 Explainer videos to communicate how your care is delivered
🚁 Drone filming to highlight your setting and surroundings
📱 Social media and content support to ensure your videos are shared effectively
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Care & Camera guides clients through every stage — from planning and filming to rollout — ensuring every project is emotionally engaging, professionally produced, and aligned with their goals.
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What sets Care & Camera apart is its focus on authentic storytelling, care sector expertise, and a strategy-first approach.
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With over two years of experience in social care, the team understands the sensitivity and trust needed when communicating with families and staff.
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Rather than producing generic or overly polished content, Care & Camera captures real people and genuine moments to create warm, honest, and impactful films.
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Specialising exclusively in the care sector, they balance professionalism with humanity — helping providers showcase their values, connect emotionally, and build trust with their audiences.
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Care & Camera helps care providers grow enquiries, attract the right staff, and build trust through strategic, story-led video content.
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How they support members:
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Build trust online: They create warm, authentic videos that help families feel confident before visiting.
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Improve recruitment: Staff and culture videos show what it’s really like to work in your home, attracting motivated applicants.
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Enhance your sales funnel: They produce content that strengthens key touchpoints in the enquiry journey.
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Support rollout: They help providers use the content effectively across websites, social media, and email campaigns.
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Five new staff hires following a recruitment video
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Over 100,000 views on a single video, generating multiple new enquiries
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A new general manager hired after viewing a client’s YouTube content
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Working exclusively in the care sector, Care & Camera focuses on creating content built around trust, clarity, and genuine human connection.
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Care & Camera continues to bring authentic storytelling to the forefront of the care sector. One of their exciting upcoming projects is a 12-month partnership with a care provider, where they will produce and manage ongoing video content for social media channels — including Facebook, Instagram, YouTube, and the provider’s website.
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The goal? To share real stories from within the home — highlighting staff experiences, resident life, and everyday moments that make care special. This content will not only help build trust and raise brand awareness but also attract new staff and connect with local families.
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With a brand-new home opening soon, this campaign will play a key role in promoting the launch and changing perceptions of working in care, showcasing the rewarding and meaningful nature of the profession.
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This partnership reflects Care & Camera’s wider mission — to elevate the care sector’s image and help providers show the compassion, professionalism, and pride that defines their work.
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Exclusive Member Offer:
All WSPiC, ESPiC, and BHPiC members receive a 10% discount on individual video projects and content packages.
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📸 Capturing the Celebration
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Care & Camera will also be capturing all the special moments at our Annual Care Awards next Thursday, 13 November — from red carpet arrivals to emotional award wins and joyful celebrations. A huge thank-you to Care & Camera for helping us celebrate the evening in style!
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View and book all our upcoming events here
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Click here to view our new and updated website with all our Sponsors!
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